Piyush Pranjal

Opinion: ‘Conscious consumerism’ – what is it? What of it?
Opinion
Aug 06, 2020
Piyush Pranjal

Opinion: ‘Conscious consumerism’ – what is it? What ...

The authors explain how the 'Boycott China' and 'anti-nepotism' movements are changing consumer behaviour

Opinion: ‘Atmanirbhar’ campaigns - implications for marketers and campaign managers
Opinion
May 18, 2020
Piyush Pranjal

Opinion: ‘Atmanirbhar’ campaigns - implications for ...

Now is the time to look inwards into our glorious history, culture, and traditions

Opinion: How to fight the brand terrorists?
Opinion
Oct 14, 2019
Piyush Pranjal

Opinion: How to fight the brand terrorists?

Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.

CEO ‘branding’: Is it a double-edged sword?
Opinion
May 22, 2019
Piyush Pranjal

CEO ‘branding’: Is it a double-edged sword?

CEOs are public figures and part of the company's reputation depends on the image of the CEO. What are the upsides and downsides?

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