Piyush Pranjal
Send feedback to Piyush Pranjal .
Opinion
Aug 06, 2020
Opinion: ‘Conscious consumerism’ – what is it? What ...
The authors explain how the 'Boycott China' and 'anti-nepotism' movements are changing consumer behaviour
Opinion
May 18, 2020
Opinion: ‘Atmanirbhar’ campaigns - implications for ...
Now is the time to look inwards into our glorious history, culture, and traditions
Opinion
Oct 14, 2019
Opinion: How to fight the brand terrorists?
Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.
Opinion
May 22, 2019
CEO ‘branding’: Is it a double-edged sword?
CEOs are public figures and part of the company's reputation depends on the image of the CEO. What are the upsides and downsides?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
