Roshan Mohan

Why data is leading disruption in the communications industry
Opinion
May 13, 2024
Roshan Mohan

Why data is leading disruption in the communications...

Roshan Mohan of Pepper Communications Group asserts that the days of PR professionals adopting a one-size-fits-all approach in hopes of resonating with the masses are over. Today, survival in the industry hinges on leveraging data.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Varun Katyal launches Clapboard

1 Varun Katyal launches Clapboard

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Wieden+Kennedy retreats from India, shuttering its Mumbai office and scaling back Delhi operations

3 Wieden+Kennedy retreats from India, shuttering its Mumbai office and scaling back Delhi operations

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

4 Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Campaign roundup: Week of 7 Oct

6 Campaign roundup: Week of 7 Oct

Eknath Shinde's message to advertising, marketing and media professionals

7 Eknath Shinde's message to advertising, marketing and media professionals

Moves and wins roundup: Week of 7 Oct

8 Moves and wins roundup: Week of 7 Oct

Actor Fahad Fazil breaks barriers in Kavitha Gold and Diamonds’ gender-neutral ad

9 Actor Fahad Fazil breaks barriers in Kavitha Gold and Diamonds’ gender-neutral ad

Urban India splurges big: Festive spending hits four-year high

10 Urban India splurges big: Festive spending hits four-year high