Sheetal Pritmani Mukherjee

Opinion: Communication in the age of martech
Opinion
Feb 07, 2023
Sheetal Pritmani Mukherjee

Opinion: Communication in the age of martech

Advertising in its current form has some catching up to do, reveals the author

Opinion: Technology is the biggest asset in the race for attention and relevance
Opinion
Apr 07, 2022
Sheetal Pritmani Mukherjee

Opinion: Technology is the biggest asset in the ...

It would be myopic to underestimate the capability of technology to disrupt our industry and practice, says the author

Opinion: Is agility the enemy of creativity?
Opinion
Feb 24, 2022
Sheetal Pritmani Mukherjee

Opinion: Is agility the enemy of creativity?

Only when leadership has the ability to face constructive criticism, will creativity and innovation flourish, says the author

Opinion: Empathy and ethics on social media
Opinion
Sep 15, 2021
Sheetal Pritmani Mukherjee

Opinion: Empathy and ethics on social media

The author has noticed enough scenarios where compassion has gone missing on social media

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

‘Home is where your people are’ from Swiss International Air Lines (SWISS) offers fresh perspective on Diwali travel

4 ‘Home is where your people are’ from Swiss International Air Lines (SWISS) offers fresh perspective on Diwali travel

Weekend Fun: The Blue Film Festival

5 Weekend Fun: The Blue Film Festival

Eknath Shinde's message to advertising, marketing and media professionals

6 Eknath Shinde's message to advertising, marketing and media professionals

Logi5 launches in India, taps into location-based advertising opportunities

7 Logi5 launches in India, taps into location-based advertising opportunities

Varun Katyal launches Clapboard

8 Varun Katyal launches Clapboard

Kia's Sonet embarks on a journey of uncharted thrill

9 Kia's Sonet embarks on a journey of uncharted thrill

Cracking the crypto code for mass adoption

10 Cracking the crypto code for mass adoption