Sheetal Pritmani Mukherjee

Opinion: Communication in the age of martech
Opinion
Feb 07, 2023
Sheetal Pritmani Mukherjee

Opinion: Communication in the age of martech

Advertising in its current form has some catching up to do, reveals the author

Opinion: Technology is the biggest asset in the race for attention and relevance
Opinion
Apr 07, 2022
Sheetal Pritmani Mukherjee

Opinion: Technology is the biggest asset in the ...

It would be myopic to underestimate the capability of technology to disrupt our industry and practice, says the author

Opinion: Is agility the enemy of creativity?
Opinion
Feb 24, 2022
Sheetal Pritmani Mukherjee

Opinion: Is agility the enemy of creativity?

Only when leadership has the ability to face constructive criticism, will creativity and innovation flourish, says the author

Opinion: Empathy and ethics on social media
Opinion
Sep 15, 2021
Sheetal Pritmani Mukherjee

Opinion: Empathy and ethics on social media

The author has noticed enough scenarios where compassion has gone missing on social media

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