Top 1000 Brands

The annual Asia-Pacific’s Top 1000 Brands report identifies the brands that are resonating the strongest with consumers in 10 markets across the region, including China, India, Hong Kong, Taiwan, Singapore, Japan, Korea, Malaysia, Thailand and Australia. The survey is conducted in partnership with TNS Asia-Pacific and is sponsored by The Wall Street Journal Asia.

TOP 1000 BRANDS

Top 1-10 Brands

Sony tops the ranking for the third consecutive year in a top 10 list dominated by consumer electronics brands...

 

 

Top 11-50 Brands

Coca-Cola and McDonald's narrowly miss a spot in the top 10 list...

 

Top 51-100 Brands

Well known brands from across all the major categories and markets complete the list of the top 100...

 

Sector Reports

Spirits: Working with diversity across Asia's alcohol brands

Varying levels of maturity and regulation require acute sensitivity from alcohol brands, and experiential work...

Sports drink: Widening the appeal across Asia

Sportswear: Local players raise the bar

Chocolate: A growing indulgence with Asian consumers

Cosmetics: Making beauty accessible across Asia

Shampoo: From luxury to necessity

Television: Banking on 3DTV as a key driver

Airlines: Offering more than value

Cameras: Mobilising the amateurs in Asia

Car: Leading the conversation with first time buyers

 

Sector Case Studies

Johnnie Walker inspires progress in young Chinese men

Johnnie Walker wanted to make the global brand promise real and relevant to young Chinese men.

• 100Plus hydrates more effectively than pure water
• Puma sells record volumes of winter products
• Cadbury boosts awareness and sales of bite-sized Chocfuls
• Pond's drives credibilty of PAM ageing cream online
• Vidal Sassoon raises its profile in Japan
• Panasonic puts life in entertainment with its Viera range
• Cathay Pacific increases engagement with potential customers
• Canon appeals to entry level photographers
• Ford launches an aesthetically pleasing Fiesta in China

Country Report

Australia: Going the personal route

More than ever, Australian advertisers are discovering the benefits of engaging potential consumers in real conversations via digital platforms.

• China: Conscientious growth
• Hong Kong: Preparing for the long term
• India: Scale breeds confidence
• Japan: Challenger brands shine
• Korea: The allure of 'smart'
• Malaysia: Value takes precedence
• Singapore: Seeking simple pleasures
• Taiwan: Beckoning the motherland
• Thailand: Picking up the pieces

 

Country Case Studies

Clarks hopes to rebuild brand equity in Australia

All-purpose children's footwear brand Clarks set out to rebuild its equity by appealing to mothers.

• Coca-Cola looks to broaden its appeal in China
• Vitasoy connects with consumers in Hong Kong
• Volkswagen rises to the top-of-mind in India
• Lotte appeals to young people in Japan
• LG capitalises on the holiday season in Korea
• DiGi improves its brand perception in Malaysia
• SingTel sells the value of bundling in Singapore
• Far Eastone beats difficult times in Taiwan
• Heineken battles restricted conditions in Thailand

Supported by

 

 
METHODOLOGY

Asia Pacific's Top 1000 brand list is based on a proprietary survey co-produced by TNS and Media Magazine. Ten markets were included in the 7th year of the survey: Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.

The age of the respondents surveyed ranged from 15 to 64, and more than 300 respondents were surveyed from each country by TNS, generating a total sample size of 3,322 respondents for the Asia Pacific region.

Two questions were asked to determine the best brands in a variety of categories:

1. "When you think of the following (product / service) category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one has the best reputation in the (product / service) category."
2. "Apart from the best brand you entered, which brand do you consider to be the second best brand in the (product / service) category?"

TNS covered 12 major product and service categories: Alcohol and Tobacco, Financial Services, Automotive, Retail, Restaurants, Food, Beverage, Consumer Electronics, Computer Hardware and Software, Media and Telecommunication, Travel and Leisure, and Household/Personal Care products. A grand total of 80 sub-categories were included in the 2010 survey.

The final rankings were determined based on the total number of mentions each brand received across all categories and countries. The data was weighted at two levels - 1) to reflect the population composition within each of the markets covered and 2) to reflect the competitiveness of the categories in the study.