abrar nakhuda

The LinkedIn pitch frenzy: Meritocracy or marketing stunt?
1 day ago
Vinita Bhatia

The LinkedIn pitch frenzy: Meritocracy or marketing stunt?

Brands are crowdsourcing agencies on LinkedIn, turning selection into a pitching ferment. But is this a shortcut to innovation or a race to the bottom?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Weekend Fun: The Blue Film Festival

1 Weekend Fun: The Blue Film Festival

Brands let women do the talking this International Women's Day

2 Brands let women do the talking this International Women's Day

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

3 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

McKinsey & Co acquires India's ETML

4 McKinsey & Co acquires India's ETML

IPL ads get a data makeover: What it means for brands

5 IPL ads get a data makeover: What it means for brands

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Gender bias in ads costs more than just reputation—It hits revenue

7 Gender bias in ads costs more than just reputation—It hits revenue

Meta announces upcoming digital marketing book

8 Meta announces upcoming digital marketing book

The CMOs MO: Palak Dani Mansotra urges marketers to measure campaign success beyond metrics

9 The CMOs MO: Palak Dani Mansotra urges marketers to measure campaign success beyond metrics

Rebranding done right: Lessons from Zomato’s evolution to Eternal

10 Rebranding done right: Lessons from Zomato’s evolution to Eternal