Ikea’s India play: Why online comes before the big ...
The retailer flips its global strategy in India, launching online-first to tap into digital-savvy shoppers and decode evolving consumer preferences.
Coach’s AI-powered handbags take a swing at a ...
By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.
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Portfolio Evenings: Breaking bias, building talent
These events aren’t just about showcasing creativity—they’re shaping a more diverse future. By nurturing young talent, the ad industry can finally close its gender gap.
Social Panga launches The Viral Union to ace ...
As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital marketing agency aims to redefine partnerships in India’s creator economy.
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Shemaroo’s blockchain bet: From passive viewers to ...
By leveraging PWR Chain, the media company is tackling piracy, enhancing engagement, and unlocking new revenue models through blockchain-powered transparency.
Amazon MX Player bets on shoppable videos and AI to ...
The platform is blending content, commerce, and AI-driven ads to dominate India's streaming space—in a bid to reshape how brands engage audiences.
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