Vinita Bhatia

Campaign India editor

15 hours ago

Skechers Walkathon set to step beyond Mumbai

The company is also mulling launching product lines associated with its brand ambassadors.

1 day ago

From complexity to creativity: How dentsu is ...

Talking to Campaign, Takeshi Sano, CEO of dentsu Japan, highlights bespoke solutions and a diverse workforce as the driving forces for its success in India.

2 days ago

Delhi’s pollution crisis chokes ad agency productivi...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak festive season.

3 days ago

EXCLUSIVE: Hilton eyes India for next travel card ...

With successful launches in Japan and South Korea, the global hospitality chain plans to merge loyalty and financial convenience in India’s booming UPI ecosystem.

Nov 21, 2024

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.

Nov 20, 2024

Sizzle beyond the plate: Branding fuels restaurant ...

Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient for lasting loyalty.