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Breaking silos: The rise of the hybrid agency model
As marketing demands speed and cohesion, hybrid agencies fuse strategy, creativity, and execution to deliver smarter, faster brand outcomes.
AI in design: A partner, not a replacement
AI in design empowers agencies with efficiency and innovation, redefining creativity as a collaborative endeavour, not a replacement, notes Bombay Design Centre's associate director.
Opinion: The unusual case of the pot and the kettle
“Who do I call – a digital agency or a creative agency?”
Publicis plans €3 billion acquisition drive
Targets 75 pc revenues from digital and fast growth markets like Brazil and China by 2018
Google launches Squared to help bridge adland's digital skills gap
500 Sr. Mgmt. execs from UK enrolled for ‘mentorship and digital skills internship’ programme; online version of course from July to enable remote training
Publicis denies holding talks with Interpublic
Publicis Groupe has denied a report that it had been working with a group of banks on a $6bn ($3.8bn) bid for Interpublic (IPG), which would put it ahead of Omnicom as the world's second-largest advertising group.
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