Girish Agarwal
Jan 07, 2025

AI in design: A partner, not a replacement

AI in design empowers agencies with efficiency and innovation, redefining creativity as a collaborative endeavour, not a replacement, notes Bombay Design Centre's associate director.

Not just designers, AI can help project managers to make better decisions, and plan resource allocation or predict potential roadblocks.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

15 hours ago

FCB India goes solo in WARC’s Global Good parade

WARC’s ‘Act Good Report 2025’ ranks purpose-driven campaigns worldwide—spotlighting creative work that blends conscience with communication, not just commercials.

17 hours ago

The art of dealing with the new trade order

Donald Trump's tariff tornado will have wide-reaching implications, potentially placing advertisers and agencies at a fundamental pivot point says New Commercial Arts’ David Golding

19 hours ago

Truth or tact? Brands walk the trust tightrope

Radical transparency and strategic silence may sound like strange bedfellows, but striking the right balance between the two is key to earning consumer trust, says Column Inches founder.