ad buying

‘Big brand advertisers would prefer to buy in a private market place than an open exchange’: Brian Lesser
Jul 24, 2014
Shinmin Bali

‘Big brand advertisers would prefer to buy in a private market place than an open exchange’: Brian Lesser

WPP Xaxis’ global CEO joins Apac MD Michel de Rijk and India director Atique Kazi to talk on evolution of programmatic buying, why clients can’t to do it in-house, and more

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