ad volumes
Oct 28, 2024
FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report
Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.
Oct 14, 2024
BFSI print ad volumes shoot up 37% in H1-2024: TAM report
Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.
Oct 25, 2023
Ad volumes for ICC Men's ODI World Cup 2023 sees 28% growth
Number of categories advertising during the tournament also sees a 30% growth
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Sep 13, 2023
Music genre ad volumes on TV witnessed growth of 9% in Jan-Jun’23: TAM report
‘Food & Beverages’ emerged as the leading sector with a 26% share of ad volumes
May 12, 2022
Q1 2,022 registers 443 million seconds of ad volumes
Registers a 20% increase in ad volumes over Q1 2020
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Apr 26, 2021
TV ad volumes highest since 2018: BARC
Also stated that the top 10 advertisers accounted for 37% growth
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