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Fooling with flair: Brands indulge in playful ...
From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
65% IPL enthusiasts recall campaigns backed by ...
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
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Heineken appoints WPP for global shopper and ...
Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.
Campaign roundup: Week of 31 March
The latest ad films and campaigns from brands like Mankind Pharma, Colgate, YES SECURITIES, Nuvoco Vistas Corp, Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.
Wavemaker, Mondelez emerge top winners at EMVIE ...
EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.
CashKaro’s Ghibli-style ad slams coin cashback gimmicks
Riding the viral Ghibli wave, the fintech platform takes a playful swipe at coin-based cashback, making its case as the real savings champion.
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