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Pitches for matches: Brand campaigns uphold the IPL ...
As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.
Meta unveils AI-driven tools for omnichannel ads
Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.
Rekha Rao launches OON, a women-only A&M services ...
Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services across advertising, marketing, and communication.
India's athlete endorsements touch INR 1,224 crores ...
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.
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Digidarts expands to the Middle East
To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.
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Masoom Minawala steps down from Schbang MMaximise
Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.
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