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Surya Roshni elevates Parul Phadke as head of ...
She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.
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Safe is passé, risk-taking is in
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
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Marico awards its integrated media mandate to ...
Madison Media is the outgoing media partner, after bagging the account in 2019.
Toilet soaps dominate TV advertising in 2025: TAM AdEx
Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.
CIDCA 2025: The Jury Has Spoken (Once), and They're ...
The Campaign India Digital Crest Awards (CIDCA) return in 2025 for their sixteenth edition, carrying forward a proud legacy of recognising India's most innovative, effective and result-driven digital marketing campaigns
Meta’s India penalty turns spotlight on consent ...
As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
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