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Magnite upgrades SpringServe video platform
The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.
Personalisation gives 40% higher conversion to ...
India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.
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Meta introduces ads in Threads; issues updates to ...
Ads in Threads feature to be supported by AI-powered inventory filter; Ray-Ban Meta glasses likely to be available in India soon.
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Havas invests in Ostro's AI platform
This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.
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AI, activism and climate change: Jaago Re gets a reboot
Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.
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MMA’s Data Unplugged advances CX for all with AI; ...
From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what it takes to deliver customer obsession at scale - with leaders from Hindustan Unilever, Britannia, Zivame, Flipkart, Google, Axis Bank, Haleon, Exotel and more.
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