Campaign India Team
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Greenwashing affects brand perception, trust, and ...
A collaborative global research conducted by IIM Lucknow faculty highlights the risks of greenwashing for brands.
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Channel Factory launches AI-powered media intelligen...
Channel Factory’s new media intelligence suite aims to boost ROAS and contextual targeting for advertisers.
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Mouth freshener emerges top advertising category ...
Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.
Campaign roundup: Week of 26 May
The latest ad films and campaigns from brands like Apollo Hospitals, Pee Safe, Pride of Cows, Plush, Blinkit, Zuno General Insurance, Centerfruit, Paytm, Breezer Tribe, Tata Trusts, Plum, Tata Consumer Products, Unity Bank, Flipkart, IndiaMART, Motilal Oswal, Nykaa, Cipla, Britannia, Aliens Tattoo, Schweppes, Blinkit, Gabit, Miraggio, BISSELL India,, and more, in our weekly roundup.
Moves and wins roundup: Week of 26 May
Our weekly roundup of the latest appointments and account wins news from Experience Commerce, Almonds AI, Mobavenue, Duolingo, Glance, OneNative Studio, Free Press Journal, Client Associates, Pratilipi, Roy Kapur Films, The Mavericks, One Asia Communications, Lintas Live, OLX India, JioStar, Sony Pictures Networks India, Quantbox, Chennai Grand Masters, Jack in the Box Worldwide, Boldfit, Wella Professionals, and many more.
Campaigns go full throttle as the IPL final closes in
With cricket excitement reaching cloud 9, brand messaging rains boundaries and sixes in the slog overs.
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