Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
The music-driven campaign encourages open, stigma-free conversations around intimacy and sexual wellness.
Its first AI-driven brand film positions the home as a symbol of pride and emotional value for families.
The independent subscription-based study will evaluate advertising effectiveness across major digital video platforms.
It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.
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