Campaign India Team
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FCB’s Dheeraj Sinha elected president of The ...
The association also named the new managing committee for 2025–26.
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Breaking the ‘limit mein’ mindset
Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.
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Hakuhodo Data Labs pushes AI-led media optimisation ...
The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.
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Rain, rappers and a whiskey workaround
Jameson hijacks a ruined listening party with upbeat music, turning it into a stage for cultural storytelling.
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Indian consumers push food brands toward health, ...
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
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Dentsu names John Mescall as global chief creative ...
Based in New York, he will work alongside Dentsu’s global chief creative officer, Yasu Sasaki, to define and raise creative standards across the network.
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