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India's athlete endorsements touch INR 1,224 crores ...
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.
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Digidarts expands to the Middle East
To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.
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Masoom Minawala steps down from Schbang MMaximise
Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.
Famous Innovations announces five business wins in Q4
The agency mandates it received cover diverse areas including brand strategy, brand identity, product campaigns, digital media, and social media.
Fooling with flair: Brands indulge in playful ...
From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
65% IPL enthusiasts recall campaigns backed by ...
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
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