advertising during a lockdown

At Amul, we don’t check if our advertising is working or not: RS Sodhi
Apr 19, 2021
Raahil Chopra

At Amul, we don’t check if our advertising is working or not: RS Sodhi

GCMMF’s (Amul) MD speaks about how the company engaged in brand building during the lockdown last year by continuing to advertise

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