advertising expenditure
Feb 12, 2019
GroupM forecasts 14 per cent growth for adex in 2019
Total adex to reach Rs 80,678 crores; 48 per cent of that to come from TV, 23 from print, 20 from digital, four each from radio and outdoor and one from cinema
Jan 19, 2016
GroupM report: Ad revenue to touch Rs 57,486 cr, up 15.5 pc in 2016
TV's share to rise further to 47 pc of all revenue, print to garner 30 pc; all media except magazines to grow
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