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SpiceJet appoints i-Vista as its digital agency
SpiceJet has appointed i-Vista Digital Solutions as its digital agency. i-Vista will be responsible for conceptualizing, designing and developing online collaterals.It will perform off-page and on- page optimization for the SpiceJet website, identify and utilize social media platforms for increased customer- connect. It will also be responsible for online reputation management and tracking of consumer sentiments and for search engine marketing programme to enhance visibility of SpiceJet text ads.
SpiceJet’s new communication strategy attempts to deliver ‘value’
With airline companies in India looking at weathering the current challenging industry scenario, domestic Indian brands have some work ahead of them. In a scenario, where full service carriers have been advertising low fares and low cost carriers have been talking about superior service advantages, for the average consumer selecting an airline has been a task that he/she has decided upon, based on the lowest common denominator- pricing.
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