asci
ASCI flags 98% ads as misleading in 2024 review
A major chunk of these ads are from real estate and online betting sectors.
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Time to shine festival lights on ethical e-commerce
As festival shopping enters full swing, brands must restore online shoppers’ autonomy through safe user interfaces and manipulation-free marketing, says ASCI CEO and secretary general.
Dance the transparency tango: Strut around trust, tiptoe regulations
It might sound odd, but regulations actually give communicators a power boost and shine the pathway for the right kind of conversations.
98% of top Indian apps use deceptive patterns: ASCI report
The survey uncovers the widespread use of dark patterns in popular Indian apps, highlighting concerns over user autonomy and ethical design practices.
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Government asks advertisers to submit self-declaration certificate from June 18
The certificate is mandatory for all new advertisements scheduled for issuance, telecast, airing, or publication on or after June 18, 2024, while ongoing ads are exempted.
Healthcare and offshore betting ads emerge as most violative in ASCI’s Annual Complaints Report
With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.
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