association of national advertisers
Sep 12, 2024
71% of marketers aim for creative excellence, but only 37% feel organisations are equipped to achieve it
A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.
Jul 19, 2016
ANA (US): To end rebates, marketers must seize control of media agency relationships
New guidelines urge creation of Chief Media Officer role to oversee agencies, and include template for airtight contract
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