audience engagement
Beyond the jingle: The power and challenges of sonic branding
As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with consumers tomorrow, says BrandMusiq's founder.
AI-powered content can be a shortcut to marketing greatness
Kraftshala's co-founder how marketers can leverage AI tools to craft social media posts, automate scripts, and create captivating long-form content.
Can Bluesky disrupt social media marketing in India?
With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?
The sound track to successful digital marketing campaigns
From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.
Havas Play India launches Baithak platform for artist dialogue
It aims to facilitate profound artist conversations; inaugural edition to feature Piyush Mishra.
Harmonious marketing: When creativity meets performance measurements
The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and performance marketing.
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