audience engagement

2 days ago

Beyond the jingle: The power and challenges of sonic branding

As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with consumers tomorrow, says BrandMusiq's founder.

Jan 20, 2025

AI-powered content can be a shortcut to marketing greatness

Kraftshala's co-founder how marketers can leverage AI tools to craft social media posts, automate scripts, and create captivating long-form content.

Nov 26, 2024

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

Nov 21, 2024

The sound track to successful digital marketing campaigns

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

Oct 18, 2024

Havas Play India launches Baithak platform for artist dialogue

It aims to facilitate profound artist conversations; inaugural edition to feature Piyush Mishra.

Oct 09, 2024

Harmonious marketing: When creativity meets performance measurements

The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and performance marketing.