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Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
Opinion: How masculine can a masculine brand be?
Can masculine brands dare to advertise their masculinity, today? If so, how far can they stretch it?
Cannes Lions 2017: The three things that keep Keith Weed up at night
The CMO of Unilever gave a wake up call to business on day five of the Cannes Lions festival
Cannes Lions 2016: "It's not a moral issue, it's a creative one. We want to un-stereotype": Keith Weed
Unilever's chief marketing and communications officer took stage on 22 June to reflect on the future of brands
Valentine's Day: the top 10 most-shared romantic ads ever
Marketing Magazine UK and social video specialist Unruly have compiled the world's ten most-shared romantic ads ranked by number of shares
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