balakrishnan
Stress takes centre stage in Duroflex’s marketing reset
Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive premiumisation in India’s fragmented mattress market.
Duroflex redefines love and comfort for modern couples
This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.
Britannia releases new TVC for Tiger biscuits
Britannia Tiger's new TVC, created by Lowe Lintas, finds a link between the biscuits and the progress of the nation. The ad features a school assembly where a politician is giving a speech on how kids are the future of the nation and can make it the "Tiger of the world". Hunger gets the better of a little kid, and he takes a packet of Britannia Tiger biscuits out of his pocket and starts to distribute it.
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