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Sony Ericsson adopts new base line

Sony Ericsson has announced the adoption of a new brand message 'make.believe' in all its consumer communication. To reinforce this change in messaging, it will launch a new global campaign that will focus on India as one of the key regions. It will also support the launch of Sony Ericsson's new entertainment products – the Aino, Satio and Yari being launched next month.