bayer
Jul 04, 2024
CreativeX report finds brands waste millions on assets that are never used
Nearly all global campaign toolkits are never activated in local markets, according to the findings.
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Aug 04, 2022
Bayer assigns creative duties to Infectious Advertising
Account won post a multi-agency pitch
Sep 30, 2021
Bayer consolidates global $800 million media account with MediaCom
WPP agency picks up key markets such as China from Dentsu and Germany and Russia from PHD
Jun 09, 2021
Bayer kicks off $800 million global media review
WPP’s Mediacom held a majority of the account, along with PHD in certain markets
Sep 07, 2020
Bayer appoints Rachana Panda as VP and country head - communications
Panda joins Bayer's South Asia leadership team
Apr 27, 2017
I-Com Global Summit 2017: 'All data is marketing data'
Michael Kaushansky of Havas Media lays down realities for organisations to work on if they want to be big data driven companies
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