blogs
Blog: Gwyneth Paltrow, Kate Hudson and Zoe Saldana start countdown to Dubai 2020 from where Shah Rukh Khan left off
The Hollywood starlets have joined Bollywood’s badshah Shah Rukh Khan in promoting the Emirate in the run-up to the 2020 Expo as Dubai ups the ante on promoting tourism for the mega event next year.
Opinion: Programmatic is transforming the landscape
The focus is now shifting from media buying to audience buying says the author
Blog: Building 'omnipresent' Radhika Apte into a gen Z brand
The author wonders why brand marketer have not signed her up for brand endorsements.
Opinion: Shaping the digital culture in India
Culture is an important variable in understanding how to design websites
A view from Dave Trott: Jumping the shark
Ads too clever to be understood spell the death knell for advertising, says the author
Cannes Lions 2015: Senthil Kumar reviews The New Directors Showcase
The NCD of J. Walter Thompson is floored by the opening act, and some of the work
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