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Mar 07, 2016
Ad:tech 2016: Technology to beat malicious technology
The second day of the conference saw discussions ranging from ad fraud to going vernacular and 'real' metrics vs vanity metrics
Jun 24, 2015
Cannes Lions 2015: ‘Without measurability, digital advertising is going to start undermining itself’: Keith Weed, Unilever
The FMCG major’s chief marketing and communications officer made the case for marketing ‘for’ people, on day four
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