brand consultant

Opacity breeds distrust; transparency leads to brand credibility
4 hours ago
Rutu Mody-Kamdar

Opacity breeds distrust; transparency leads to brand credibility

India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning customers set new standards, notes Jigsaw Brand Consultant's founder.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Banking on sound: Ujjivan's sonic strategy for financial inclusion

1 Banking on sound: Ujjivan's sonic strategy for financial inclusion

Sanjeev Jasani to bid Cheil India adieu

2 Sanjeev Jasani to bid Cheil India adieu

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

super.money’s campaign targets UPI frustration with real cash, not coupons

5 super.money’s campaign targets UPI frustration with real cash, not coupons

Britannia’s equal parenting campaign: Does it hit the right spot?

6 Britannia’s equal parenting campaign: Does it hit the right spot?

Actor Fahad Fazil breaks barriers in Kavitha Gold and Diamonds’ gender-neutral ad

7 Actor Fahad Fazil breaks barriers in Kavitha Gold and Diamonds’ gender-neutral ad

Moves and wins roundup: Week of 23 Sept

8 Moves and wins roundup: Week of 23 Sept

Birla Opus' feel-good animated film paints a new brand message

9 Birla Opus' feel-good animated film paints a new brand message

The CMO's MO: Kruthi Aramanamada: Global growth demands strategy and market insight

10 The CMO's MO: Kruthi Aramanamada: Global growth demands strategy and market insight