Mumbai’s Global Fusion turned into a celebration hotspot on February 19 as Campaign India unveiled the winners of its 6th PR Awards, recognising excellence in campaigns, communication and media agencies, as well as industry leaders.
Four firms claimed the coveted Grand Prix. Value 360 Communications snagged the top honour in FMCG for its #TakeBoldCareofHer: From Humour to Health campaign, while On Purpose secured the prize for ‘People & Team Diversity & Inclusion Company of the Year,’ reaffirming its goal to be a globally progressive agency.
Godrej Consumer Products clinched the Grand Prix in ‘Public Affairs’ for EMBED’s Answer to Fever Mysteries: An Algorithmic Breakthrough, and MSL India triumphed in ‘Public Education’ for its work on Bharti Airtel’s scholarship initiative.
Godrej Industries Group added more metal to its shelf, winning gold for both ‘Client of the Year’ and ‘Best Event Activation.’ MSL also struck gold in ‘Entrant of the Year’ and ‘Best Creative Idea’ for its Choose Your Changi Adventure campaign.
On Purpose further cemented its reputation by winning ‘People & Team Best Culture of the Year’ for embodying values of courage, compassion, and curiosity. Meanwhile, Deepshikha Dharmaraj, CEO of Burson Group India, was named ‘PR Agency Head of the Year’ for her leadership and growth-driven mindset.
With agencies pushing the boundaries of creativity and impact, this year’s winners reflect a PR industry that’s not just evolving but setting new benchmarks.
Check the full shortlist here.
| CATEGORY | ENTRANT COMPANY | CAMPAIGN | BRAND | METAL |
| Arts, Entertainment & Media | Value360 Communications | Miss World 2024 - Beauty With Purpose | Miss World | Bronze |
| Automotive and Transportation | MSL India + Nutcracker Communications | Škoda Kylaq – The Journey From Name To Fame | Škoda Auto India | Bronze |
| B2B | Edelman India | EU’s More Than Food Campaign in India | The European Union (EU) | Bronze |
| Best Brand Strategy | MSL India | Credit Reimagine | BOB Card | Bronze |
| Godrej Properties | Join the CREW! (Collective of Real Estate Women) | Adfactors PR | Bronze | |
| Value360 Communications | #TakeBoldCareofHer - From Humour to Health | Bold Care | Silver | |
| Best Creative Idea | PR Pundit Havas Red | Zepto Festive | Zepto | Bronze |
| MSL India | Choose Your Changi Adventure | Changi Airport Group | Gold | |
| Value360 Communications | #TakeBoldCareofHer - From Humour to Health | Bold Care | Silver | |
| Best Event Activation | Godrej Industries Group | Safe is Sexy - India’s first-ever shadow art installation made from condoms | Kama Sutra | Bronze |
| All things Goodness | Godrej L'Affaire | Gold | ||
| MSL India | Wakefit Zense Launch | Wakefit.co | Gold | |
| Best use of Advocates/Influencers/Celebrities | Edelman India | KFC Rolls: Rolling into GenZ’s hearts | KFC India | Bronze |
| Madison PR | #TakeMySpot | Himalaya Turmeric Range - Face Care | Bronze | |
| Glad U Came | CheesikenLaunch | Domino's | Silver | |
| Best Use of Analytics | Brand Balance | Leveraging Data to Optimize Brand ERP - An initiative of Godrej Industries Group & Brand Balance | Godrej Industries Group | Bronze |
| Best use of Content | MSL India | Welcome to Parenthood | Panasonic Life Solutions India | Bronze |
| Organic by MSL - Mobilise | Aangan Se Aasman Tak | Gates Foundation India | Silver | |
| Best Use of Digital | Catalyst Public Relations | Digital Excellence Unleashed: Transforming Engagement into Impact | Digital Dynamos: Redefining Engagement in the Modern Era | Bronze |
| Organic by MSL | Filaria Se Fight | Bill & Melinda Gates Foundation | Silver | |
| Best Use of Social Media | MSL India | Wakefit Zense Launch | Wakefit.co | Bronze |
| Organic by MSL - Mobilise | Aangan Se Aasman Tak | Gates Foundation India | Silver | |
| Best Video Story-Telling | Organic by MSL - Mobilise | Aangan Se Aasman Tak | Gates Foundation India | Bronze |
| Kaizzen | #MakeGurugramRoadsSafe | Park+ | Silver | |
| Brand Development (Product) | Gnothi Seauton | 50 & Beyond: Manufacturing with a Purpose | Shahi Exports | Bronze |
| MSL India | Nivea Creme #TheOGs | Nivea | Silver | |
| Cause-Related - Diversity & Inclusion | Godrej Industries Group | #CelebratingAcceptance | Godrej L'Affaire | Bronze |
| Godrej Properties | Join the CREW! (Collective of Real Estate Women) | Adfactors PR | Bronze | |
| Aditya Birla Group | Change the Game | Aditya Birla Group | Silver | |
| Cause-Related - Public Awareness | Concept Public Relations | Tray It Right: Shoes Go Here! | Bronze | |
| Organic by MSL | Leading the Herd: The Women of Shwetdhara | First Impact (IDFC FIRST Bank CSR) | Silver | |
| Consumer Launch | Value360 Communications | #TakeBoldCareofHer - From Humour to Health | Bold Care | Bronze |
| Aditya Birla Group | Launch of a disruptive force: Birla Opus Paints | Birla Opus | Silver | |
| Corporate Branding | Godrej Industries Group | Leveraging Quantum Growth | Godrej Properties | Bronze |
| Edelman India | How India Swiggy'd 2023: Food and launch of Instamart! | Swiggy | Silver | |
| Corporate Social Responsibility | Edelman India | KFC #SpeakSign–A universal language to order India's favorite food | KFC India | Bronze |
| E-Commerce | Adfactors PR | Winning over Bharat through regional media | Amazon | Bronze |
| Experiential PR | MSL Group India | Adidas X Mumbai Dabbawalas | Adidas India | Bronze |
| Fashion and Beauty | Indian PR Distribution | LML Clothing's Music-to-Fashion Evolution Story | LML Clothing By Halfwait | Bronze |
| Value 360 Communications | Miss World 2024 - Beauty With Purpose | Miss World | Bronze | |
| MSL India | Nivea Creme #TheOGs | Nivea | Silver | |
| FMCG | Value 360 Communications | #TakeBoldCareofHer - From Humour to Health | Bold Care | Grand Prix |
| Influencer Marketing | MSL India | Nivea Creme #TheOGs | Nivea | Bronze |
| MSL Group | #NIVEAForLocal Small Business Association | Nivea Master Brand | Silver | |
| Gnothi Seauton | Global Month of Volunteering 2024 - #DoAmazingBeAmazing | Amazon | Bronze | |
| Tute Consult | Retinal 0.1%ing with Minimalist x Tute | Minimalist | Bronze | |
| Value360 Communications | #TakeBoldCareofHer - From Humour to Health | Bold Care | Silver | |
| Internal Communications | Godrej Industries Limited & Associate Companies | Godrej ki Shakti: The Malanpur Moment | Godrej Consumer Products | Bronze |
| Media Relations | MSL India + Nutcracker Communications | Škoda Kylaq – The Journey From Name To Fame | Škoda Auto India | Bronze |
| RF Thunder | Lionsgate Play – ‘Home of Global Awards’ | Lionsgate Play | Silver | |
| Non-Profit | MSL India | Bharti Airtel Scholarship Program- An initiative to empower deserving students | Bharti Airtel Foundation | Silver |
| PR Event | Aditya Birla Capital Limited | Launch of ABCD, an Omnichannel D2C Platform | Aditya Birla Capital Limited | Bronze |
| MSL India | Airtel Becomes India's First Spam Fighting Network | Bharti Airtel | Gold | |
| MSL India | IKEA IKONIC 2.0 | IKEA India | Gold | |
| Godrej Industries Group | A Milky Verse - Launch of Godrej My Farm | Creamline Dairy Products | Silver | |
| Promotional Activity | MSL India | Wakefit Zense Launch | Wakefit.co | Bronze |
| Public Affairs | Godrej Industries Group | EMBED’s Answer to Fever Mysteries: An Algorithmic Breakthrough | Godrej Consumer Products | Grand Prix |
| Edelman India | Making Big Bets for Climate Action | The Rockefeller Foundation | Gold | |
| Kaizzen | Shaping the Future: Advancing India’s Skill Gaming Ecosystem | Online Gaming | Gold | |
| Public Education | MSL India | Bharti Airtel Scholarship Program- An initiative to empower deserving students | Bharti Airtel Foundation | Grand Prix |
| Public Sector | Concept Public Relations India | Transforming Public Perception: The PSU Bank Story | Canara Bank | Bronze |
| Reputational and Issues Management | Kaizzen | Making Money Equal For All | CoinSwitch - Crypto | Silver |
| Sponsorship & Brand Partnership | Madison PR | #TakeMySpot | Himalaya Turmeric Range - Face Care | Bronze |
| Edelman India | Hellmann’s Mood Burger | Hellmann’s | Gold | |
| Sports | MSL India | Experience the beautiful fame, elevated | Sony LIV | Bronze |
| People & Team Best Culture of the Year | Veritas Reputation PR | Veritas Reputation PR: Nurturing Partnerships, Driving Excellence | Veritas Reputation PR | Bronze |
| On Purpose | Living Our Values: Courage, Compassion and Curiosity | On Purpose | Gold | |
| Stories. PR. Digital | The Very Best of Us | Never Grow Up | Silver | |
| People & Team Diversity & Inclusion Company of the Year | On Purpose | Aiming to be the most progressive agency in the world | On Purpose | Grand Prix |
| Siemens Healthineers | Diversity, Equity and Inclusion initiatives at Siemens Healthineers | Proud To Be Diverse | Bronze | |
| People & Team PR Agency Head of the Year | Burson Group India | Deepshikha Dharmara, CEO | Burson Group India | Silver |
| Kaizzen | PR Agency Head of the Year | Kaizzen | Silver | |
| People & Team PR Corp Comm Head of the Year | Zepto | PR Corp Comm Head of the Year | PR Corp Comm Head of the Year | Bronze |
| People & Team PR Professional of the Year (Agency) | Percept Profile (a division of Percept Limited) | Bronze | ||
| People & Team PR Team of the Year (Agency) | MSL India | Credit Reimagined | BOB Card | Bronze |
| On Purpose | Breakthrough Growth, Powered by Purpose | On Purpose | Gold | |
| Kaizzen PR Services | Silver | |||
| People & Team PR Team of the Year (Corp Comm) | Angel One Ltd | PR Team of the Year | Angel One Ltd | Bronze |
| Aditya Birla Group | A Force for Good | Aditya Birla Group | Silver | |
| Godrej Industries Group | From Stories to Leadership: Building Reputation the Godrej Way | Godrej Industries Group | Silver | |
| Client of the year | Godrej Industries Group | |||
| Entrant of the year | MSL India |
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