brands to stands
Nov 09, 2023
The current wave of consumers subscribe to brands for their mission statements: S Subramanyeswar
The group CEO, MullenLowe Lintas Group and chief strategy officer, MullenLowe APAC, S Subramanyeswar, shared nuggets on the interplay of advertising, purpose, and brand evolution during the IAA Young Professionals masterclass
Apr 01, 2022
Brands could become purposeless if they try too hard to find a purpose: R Balki
At the launch of ‘Brands to Stands’, authored by MullenLowe Group’s S Subramanyeswar, R. Balki and Harish Bhat discussed how ‘brand purpose’ came into existence
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