broadcasters
Jul 16, 2014
Ad cap: Delhi HC adjournment will save broadcasters from damp Diwali
The High Court yesterday adjourned hearing of the 10+2 ad cap case to 25 September
Dec 16, 2013
NBA mulls next step on 10+2 ad cap post TDSAT dismissal of appeal
‘Rate increases will be relatively muted compared to what was expected earlier’: Ashish Bhasin, Aegis Media
Jul 16, 2013
TV measurement: Advertisers cancel ROs to channels that moved to monthly data
FMCG majors among advertisers who have reacted; solution expected soon to end no-win situation
Jun 11, 2013
‘Why don’t they tell us where the problem in methodology is?’: LV Krishnan
The CEO said no specific complaint had been placed before TAM prior to the channels' serving the cessation notice.
Jun 11, 2013
AAAI, ISA urge broadcasters to stick with TAM ratings
Agencies will hold broadcasters responsible for deliveries as per signed agreements based on the TV ratings system, says association
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