businessweek
The other side of Sir Martin Sorrell
It’s always difficult interviewing CEOs. They tell you only what they want to tell you, not what you want to hear. They’re limited by the laws and regulations of the stock markets, of company affairs, boards and so on. Not surprisingly, the interviews often end up boring readers. This one’s different; Sir Martin talks to Campaign India on everything except advertising. And the superscoop? Where did he get his ‘family’ name from?
The other side of Sir Martin Sorrell
It’s always difficult interviewing CEOs. They tell you only what they want to tell you, not what you want to hear. They’re limited by the laws and regulations of the stock markets, of company affairs, boards and so on. Not surprisingly, the interviews often end up boring readers. This one’s different; Sir Martin talks to Campaign India on everything except advertising. And the superscoop? Where did he get his ‘family’ name from?
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