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Crisis communication: Controlling the uncontrollable
With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx Media Brand Creators director offers a seven-point crisis communication formula to sail through the choppy waters.
May 13, 2024
Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets?
Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.
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