Poonam Mahajan
Sep 30, 2024

Crisis communication: Controlling the uncontrollable

With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx Media Brand Creators director offers a seven-point crisis communication formula to sail through the choppy waters.

In a highly unpredictable world, effective crisis communication is not just about damage control—it's about building resilience, fostering trust, and preparing for any challenge that comes your way. Image source: Pixabay

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

3 hours ago

Accenture invests in AI upstart Alembic to further ...

Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.

3 hours ago

SW Network secures creative mandate for FILA and ...

The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.

4 hours ago

Fyers Unveils 'Born to Trade' to celebrating the ...

The experiential campaign positions trading as a calling, not just a skill.

4 hours ago

Asian Paints Illuminates Mumbai’s Sea Link to ...

The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.