cannes lions 2015
Partner Content: ‘Brands are particularly interested in how they can use tech to engage and provide better service'
Steven Chang, corporate vice-president of Tencent, on what clients want going beyond advertising, and the Chinese consumer
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‘India is on the cusp of doing something remarkable quite soon’: Mark Tutssel
Mark Tutssel, chief creative officer, Leo Burnett, speaks on the sidelines of the Cannes Lions festival on 10 years of the job, and more…
‘If technology is not part of the solution, it is part of the inspiration”
Jon Hamm, global CCO, Geometry Global, who visited India as a young man to travel across the nation and live like a hippie, talks to us about the importance of emerging markets, and what activation agencies need to do
Gokul's blog: Kim Kardashian: 28 mn, JK Rowling: 14 mn. Go figure.
Kim Kardashian of Kim Kardashian fame is more than a lesson in branding
Cannes Lions 2015: Sneha’s blog: ‘Awards are irrelevant. If my country wins though, I am happy’
‘I learnt nothing new about advertising somehow’, says Nirvana’s Sneha Iype
Jeremy Craigen's ambition as global CCO at Innocean
Jeremy Craigen, the new global chief creative officer of Innocean Worldwide, tells Campaign Asia-Pacific in this exclusive interview that his goal is to change the perception of the agency from that of a Korean company with outposts around the world to that of an international firm with roots in Korea
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