celebrity endorsement
Blog: Of product lines and celebrities
The last part of our series on 250 years of celebrity endorsements
Campaign celebrates 250 years of celebrity endorsements
We launch a special weekly series that kicks off from tomorrow
Globosport's Anirban Das Blah floats new venture 'Kwan'
Anirban Das Blah, former CEO of Globosport has started an independent media and sports marketing company called Kwan. It is understood that Kwan will operate broadly in the areas of celebrity representation, sports and entertainment marketing with clients such as Saif Ali Khan and Genelia D'Souza. A formal launch is expected in December.More details to follow.
Levi Strauss signs Shahid Kapoor as brand ambassador
Levi Strauss has signed on actor Shahid Kapoor as its brand ambasador. A new TVC is being planned around the actor's association with the denim brand, besides a slew of marketing initiatives including consumer activations that will look at leveraging the relationship.
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