chakrapani gollapli

FICCI Frames 2014: ‘We need to get back to the 50:50 (advertising: subscription) model’
Mar 14, 2014
Campaign India Team

FICCI Frames 2014: ‘We need to get back to the 50:50 (advertising: subscription) model’

Satyan Gajwani, Sam Balsara, Chakrapani Gollapali, Neeraj Roy, Rishi Jaitly, Nikhil Naik, Karan Bedi and Ramki Sankaranarayan, discussed monetisation opportunities in a multi-screen world

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Eknath Shinde's message to advertising, marketing and media professionals

5 Eknath Shinde's message to advertising, marketing and media professionals

Kotak Mahindra Bank seeks digital creative agency

6 Kotak Mahindra Bank seeks digital creative agency

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

7 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Logi5 launches in India, taps into location-based advertising opportunities

8 Logi5 launches in India, taps into location-based advertising opportunities

From ads to experiences: How experiential marketing is shaping brand-consumer relationships

9 From ads to experiences: How experiential marketing is shaping brand-consumer relationships

Cracking the crypto code for mass adoption

10 Cracking the crypto code for mass adoption