chintas blog

Nov 17, 2011

Chinta's blog: Wanted: more magic, less logic

Chintamani Rao, president, RK Swamy Media Group, makes his observations on line extensions by successful brands

Sep 02, 2011

Chinta's Blog: Politics, theatrics, and the economics of News

Chintamani Rao, president, RK Swamy Media Group, analyses the performance of the news media on their Jan Lokpal Bill coverage

Jul 26, 2011

Chinta’s Blog: The State of Marketing is worrying

Chintamani Rao, president, RK Swamy Media Group, makes his observations on the CMO Council’s 2011 State of Marketing Report

Jun 02, 2011

Chinta's Blog: “You’ve come a long way, baby!”

Chintamani Rao, president, Media Direction, wonders how good were the good old days really

Apr 18, 2011

Chinta's Blog: It’s not about the elephant

Chintamani Rao, president, Media Direction wonders why we regret that we don't do what we know we should, when it comes to IMC

Apr 07, 2011

Chinta’s Blog: What really makes the iPad cool

There are valuable marketing lessons to be learnt in everything Apple does, says Chintamani Rao, president, Media Direction