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‘The work will separate the good from the bad’: Joono Simon
Brave New World’s founder on his vision for the year-old outfit, turning profitable in six months, and moving the status quo with integrated work
‘It’s good to be in the thick of things...’: Pranav Harihar Sharma
Pranav Harihar Sharma speaks with us about getting Rediffusion Y&R back into the reckoning, Dabur’s ‘Brave and Beautiful’ campaign, and why he didn’t join Ogilvy
'Life has been my best mentor’: Jignesh Maniar
Jignesh Maniar, founder, Onads, tells us about his advertising journey so far, and why he won’t say no to an acquisition
'We don’t need too many people… just the right kind of people’
Jagdish Acharya, founder director, Cut the Crap (CTC), tells us about his journey from product management to creative, with a few strategic steps in between, what Cut the Crap wants to stand for, and the start-up wave
Hansa Cequity: Where technology and creativity collide
Nishad Ramachandran, VP and head of digital experience, Hansa Cequity, tells Gokul Krishnamurthy why he’s in love with the sweet spot, and how every social interaction is money.
Close - Up:‘Increase of media channels a big opportunity for ideas’
Prasanna Sankhe, partner and creative head, Hyphen and Brand Canvas, walks Raahil Chopra through his colourful career that began in mainstream advertising.
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