cogito consulting
‘Perception about the brand is formed well after the cash register rings’
Q&A with Terry D Peigh, SVP and MD, Interpublic Group, on the 2014 wave of ‘New Realities’
‘Marketers must understand how a consumer perceives their brand’: Prof. Kevin Keller
FCBUlka Group’s Cogito Consulting and Somaiya Institute organised a seminar on ‘Building Powerful and Profitable Brands - In Good and Bad Times’ in Mumbai on 10 March
Mahuya Chaturvedi joins Cogito Consulting as managing partner
Prior to the move to Draftfcb-Ulka Group's consulting arm, she was with the Aditya Birla Group for five years
Brandwealth Seminar 2013 to be hosted in six cities; Mumbai leg from 18 to 20 July
Several changes in three-day EDP series, including segment on experiential marketing
Images from day-long seminar by Prof. Kevin Lane Keller
Prof. Kevin Lane Keller, E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, was in Mumbai on 11 March 2013 to conduct a seminar on ‘Building powerful and profitable brands – In good and bad times’. The event was organised by Draftfcb-Ulka Group’s Cogito Consulting.
Video: Campaign India in conversation with Prof. Kevin Lane Keller
On the sidelines of a day-long seminar organised by Draftfcb-Ulka Group’s Cogito Consulting, Prof Keller speaks on competitive advantage, investing in a recession, and more.
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