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Marketers bet big on brand-building, not just quick wins
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.
Sony embraces the absurd in sci-fi spot for PlayStation VR
Ad marks Adam & Eve/DDB's fourth work for brand.
Vicky Kaushal raps away the tension in Aegon Life commercial
Watch the film conceptualised by Times Studio here
Film maker sends legal notice to Citibank over Diwali commercial
The film maker claims that the Diwali commercial's script of Citibank credit cards has been directly lifted from his film
'What I am': UTV Bindass' new campaign speaks through voice of youth
UTV Bindass channel, that targets itself at the youth, has launched a new campaign. Titled 'What I am', the initiative aims to speak about the youth, who are usually portrayed as irresponsible, careless, unfocused, immature individuals, as people who are responsible, morally sound, hard-working, cool and focused about life and their career.
StanChart rolls out new TVC for Mumbai Marathon 2010
Standard Chartered is all set for its seventh edition of the Mumbai Marathon. The marathon will take place on January 17, 2010. To promote the occasion, Standard Chartered has rolled out a TV-led campaign. TBWA India has worked on the communication.
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