creative sparks
Ogilvy’s Ricardos Vaz: 14 years in, but still breaking the formula
CREATIVE SPARKS: The agency’s senior creative director is a masterful storyteller, blending sharp strategy, emotional depth, and fearless creativity to craft campaigns that leave a lasting impact.
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Tanima Kohli: Breaking stereotypes to deliver impactful ads
CREATIVE SPARKS: Enormous’ group head for copy redefines storytelling with bold ideas, gender equity, and a refreshing take on advertising traditions.
Arnab Manna: From punchlines to headlines
CREATIVE SPARKS: Whether it is writing ads or cracking jokes, Ogilvy India’s group creative director has the knack of giving it a creative spin.
From football fields to viral feats: Humaira Mahat’s influencer marketing playbook
CREATIVE SPARKS: Madison World’s influencer marketing manager shares how creativity, timing, and connection drive her success in influencer marketing campaigns.
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