creative sparks

Feb 18, 2025

Ogilvy’s Ricardos Vaz: 14 years in, but still breaking the formula

CREATIVE SPARKS: The agency’s senior creative director is a masterful storyteller, blending sharp strategy, emotional depth, and fearless creativity to craft campaigns that leave a lasting impact.

Feb 04, 2025

Tanima Kohli: Breaking stereotypes to deliver impactful ads

CREATIVE SPARKS: Enormous’ group head for copy redefines storytelling with bold ideas, gender equity, and a refreshing take on advertising traditions.

Jan 29, 2025

Arnab Manna: From punchlines to headlines

CREATIVE SPARKS: Whether it is writing ads or cracking jokes, Ogilvy India’s group creative director has the knack of giving it a creative spin.

Jan 20, 2025

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

CREATIVE SPARKS: Madison World’s influencer marketing manager shares how creativity, timing, and connection drive her success in influencer marketing campaigns.