crompton greaves
The CMO's MO: TTK Prestige's Anil Gurnani on striving to go beyond 'mere functionality'
Anil Gurnani, chief sales and marketing officer, TTK Prestige, spills the beans on his wanderlust and constantly seeking fresh ideas to following a 'data-driven AI approach' for enhanced decision-making
24 hours with... Pragya Bijalwan
Pragya Bijalwan, chief marketing officer, Crompton Greaves Consumer Electricals, takes us through what a day in her life looks like
Crompton Greaves makes loyal fans with its energy-saving capabilities
Watch the film conceptualised by BBDO here
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Crompton Greaves promises cool air even on the hottest days
Watch the film conceptualised by BBDO here
BBDO India bags Crompton's creative mandate
Account won following multi-agency pitch; durables brand adopts 'Let's hang out at home' stance
Madison Media Sigma bags Crompton Greaves account
The agency will handle the entire range of products of the brand, including fans, lights, lighting fixtures, pumps and electric appliances
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