darsana vijay

Opinion: How to create engaging content around Women’s Day for personal care brands
Feb 06, 2018
Darsana Vijay

Opinion: How to create engaging content around Women’s Day for personal care brands

The author lists the dos and don'ts for brands ahead of Women's Day

Opinion: Why are QSRs not feasting on video content?
May 10, 2017
Darsana Vijay

Opinion: Why are QSRs not feasting on video content?

While video content is the favourite across categories, quick service restaurants (QSRs) are not investing heavily behind the medium. Here's why.

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