das

Nov 06, 2024

Sipping all the way to wellness with Tata Tea’s AI twist

Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.

Jun 04, 2015

Newspapers in India: Will subscription revenue overtake ad revenue?

A WAN-IFRA report says global newspaper circulation revenues were larger than ad revenues in 2014; Indian market far away from that, say practitioners

Apr 14, 2015

McDonald’s asks people to spend #KuchPalOffline

Watch the film conceptualised by Leo Burnett here

Mar 24, 2015

MakeMyTrip launches ‘Uncancel’ feature

Watch the ad film conceptualised by FCB Ulka here

May 21, 2014

Snapdeal promotes mobile app with 'Savings in your hands' message

Watch the ad film conceptualised by FCB Ulka here

Jan 29, 2013

We’d like to reach the break-even mark by the end of 2013-‘14'

Q&A with Ajay Chacko, president, A+E Networks, on future plans for History TV18, distribution revenues, growth of factual entertainment as a genre and more. Excerpts: