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Sipping all the way to wellness with Tata Tea’s AI twist
Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.
Newspapers in India: Will subscription revenue overtake ad revenue?
A WAN-IFRA report says global newspaper circulation revenues were larger than ad revenues in 2014; Indian market far away from that, say practitioners
McDonald’s asks people to spend #KuchPalOffline
Watch the film conceptualised by Leo Burnett here
MakeMyTrip launches ‘Uncancel’ feature
Watch the ad film conceptualised by FCB Ulka here
Snapdeal promotes mobile app with 'Savings in your hands' message
Watch the ad film conceptualised by FCB Ulka here
We’d like to reach the break-even mark by the end of 2013-‘14'
Q&A with Ajay Chacko, president, A+E Networks, on future plans for History TV18, distribution revenues, growth of factual entertainment as a genre and more. Excerpts:
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