datadriven insights

Harmonious marketing: When creativity meets performance measurements
Oct 09, 2024
Sakshi Kalani

Harmonious marketing: When creativity meets performance measurements

The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and performance marketing.

Data-driven marketing: Healthcare’s secret weapon for success
Sep 25, 2024
Chris George

Data-driven marketing: Healthcare’s secret weapon for success

By analysing data from healthcare applications and devices, advertisers can refine their campaigns for personalised engagement, says QubeHealth co-founder and CEO.

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