Moves and wins roundup: Week of 24 March

Warner Music India signs up with Guru Randhawa for new album

Warner Music India has signed a partnership with music artist Guru Randhawa for the release of his upcoming album *Without Prejudice*. The album features a mix of Afropop and Indian pop and includes collaborations with several artists. The first single, *Gallan Battan*, will be released on March 28, 2025.

Randhawa, known for his international appeal and chart-topping hits, will work with Warner Music India to expand his global audience and explore new creative directions. The album represents a new phase in his musical journey, blending global sounds with his unique style.

Delhivery names Milind Sharma as head of rapid commerce

Delhivery has appointed Milind Sharma as head of rapid commerce and D2C brands. Sharma, a serial entrepreneur with over 14 years of experience, returns to Delhivery after co-founding PepperTap and launching several other ventures. In his new role, he will oversee the expansion of Delhivery’s rapid commerce services and direct-to-consumer brand offerings.

Delhivery, India’s largest logistics provider, has been expanding its range of services, including same-day and next-day delivery. Sharma’s experience in e-commerce and quick commerce will be pivotal in scaling Delhivery’s operations and increasing its reach in the consumer segment.

FCB Kinnect reappoints Henna Pande as EVP for the north

FCB Kinnect has reappointed Henna Pande as executive vice president for the north region. Following a sabbatical in 2024, Pande returns to lead the agency’s growing Delhi office. With over 15 years of industry experience, she previously played a key role in expanding Kinnect’s Delhi operations, growing the team from 15 to over 100 members and working with clients like Amazon, Nokia, and vivo.

Her return aims to accelerate growth and strengthen client relationships. Pande’s focus will be on enhancing Kinnect’s strategic and business impact while fostering a dynamic work culture. As EVP North, Pande will continue her focus on driving business success, leveraging her deep understanding of the market and leadership skills to support the agency’s ongoing expansion.

Wit & Chai appoints Shreya Badola as group account director

Wit & Chai Group has appointed Shreya Badola as group account director. In her new role, she will focus on enhancing client relationships and expanding the agency’s portfolio. With over 15 years of experience in content, marketing, and social media, Badola has worked with major brands like Red Bull and McDonald’s.

At Wit & Chai, she will play a key role in driving innovation and strengthening client partnerships. Badola’s expertise spans various sectors, including FMCG, beauty, and media.

One Life Studios appoints Govind Shahi as strategic advisor

One Life Studios has appointed Govind Shahi as a strategic advisor to help drive its global growth. Shahi, who previously led content syndication at Viacom18’s IndiaCast, will focus on expanding One Life Studios' global footprint and deepening partnerships in international markets.

The company has made significant strides since its inception in 2017, with its flagship series *Porus* being successfully syndicated in over 28 countries. Shahi’s extensive experience in international content distribution will play a crucial role in One Life Studios' efforts to scale its operations and secure new opportunities in emerging markets.

Edelman appoints new India CEO and APAC digital head

Edelman has appointed Bhavna Jagtiani as the new CEO for its India operations and Kunal Arora as the head of digital for its APAC business. Jagtiani, who joined Edelman 22 years ago, was previously the chief operating officer for India and was responsible for enhancing operational efficiency and client relationships. In her new position as the India CEO, she will focus on business strategy and market performance.

Arora, who has led Edelman’s digital operations in India for the past decade, will now oversee digital efforts across the APAC region, ensuring the integration of digital solutions in client offerings. Both Jagtiani and Arora will report to Rakesh Thukral, Edelman’s CEO for APAC.

Sekel Tech unveils hyperlocal marketing platform

Sekel Tech has launched a hyperlocal marketing solution for the real estate sector. The platform aims to enhance digital engagement and drive sales by combining data analytics with automated marketing tools. It offers real-time insights to real estate professionals, enabling them to refine their marketing strategies as more homebuyers use smartphones to search for properties, compare prices, and assess amenities.

The platform integrates AI-driven targeting with location-specific property listings and proximity-based benefits, enabling marketers to reach potential buyers at optimal moments. Sekel Tech’s solution also features multi-channel capabilities, including direct posting to Google My Business and managing paid ad campaigns across Google, Facebook, and Instagram from a single dashboard.

A key feature of the platform is advanced automation that facilitates personalised buyer interactions. The use of geofencing and real-time data analytics ensures property listings and pricing insights are delivered directly to prospective buyers. The solution integrates Google Search, social media, WhatsApp, and SMS to streamline customer engagement and support virtual tours.

Razorpay appoints Neha Mishra as head of events marketing

Razorpay has appointed Neha Mishra as head of events marketing. With over 18 years of experience in luxury, lifestyle, entertainment, and sports marketing, Mishra brings a wealth of expertise in brand storytelling and omnichannel marketing. She has previously held positions at Condé Nast India, BookMyShow, Extramarks, and Seventy EMG, where she led experiential marketing campaigns for global brands such as Louis Vuitton, Mercedes-Benz, and Harley-Davidson.

At Razorpay, Mishra will shape the company's experiential and brand marketing strategy, helping to expand its presence beyond fintech into broader sectors like culture and business innovation. Her appointment further strengthens Razorpay’s commitment to creating dynamic, consumer-focused brand narratives.

Hindalco reveals new brand identity

Hindalco Industries Ltd has unveiled a new brand identity as part of its transformation from a materials supplier to an engineered solutions provider. The company aims to invest INR 45,000 crores in next-generation high-precision engineered products across various industries, including electric mobility, renewable energy, and semiconductors.

Hindalco’s new logo, which features a bold ‘H', represents forward momentum and highlights the company’s role in shaping India's industrial future. The company also introduced a new tagline, 'Engineering Better Futures,' reflecting its focus on sustainability, circularity, and precision engineering. As part of its transformation, Hindalco is prioritising innovation in automotive, aerospace, and energy storage.

Madison Media Infinity wins media AOR for Samsonite India

Samsonite India has appointed Madison Media Infinity, as its media agency of record (AOR). The agency will manage both traditional and digital media, including TV, print, radio, cinema, outdoor, and digital platforms for Samsonite’s brands, including Samsonite, American Tourister, and Kamiliant.

The agency’s appointment is part of Samsonite India's strategy to strengthen its leadership in the travel luggage market. Madison Media Infinity’s experience in integrated media strategies is expected to

enhance the brand’s presence across various platforms, driving growth and innovation in the sector.