dave trott blog
Mar 15, 2021
Dave Trott's blog: Kill the marketing dept
The author explains how a company's revenue went from $40m to $400m when they fired the marketing department
Mar 20, 2017
Dave Trott's blog: Idiots' guide to technology
The author explains why you can’t replace brains with technology with an example
Jan 27, 2017
Dave Trott's blog: Data can't think
The author explains how an agency with more data and technology does not guarantee a better result
Nov 06, 2013
Dave Trott’s blog: What Posh Spice can teach us about marketing
Alex Ferguson understands football, but Victoria Beckham understands marketing a brand, says the author
Oct 10, 2012
Dave Trott's Blog: Everything old is new again
Dave Trott is executive creative director at CST The Gate, UK
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