developed markets

'Indian media talent more willing to experiment': Starcom's Bedon

Starcom MediaVest Group (SMG) is focusing on nurturing media talent in the India with their recently launched integrated marketing communications course SSIMCAP-360. In the past week, members of the course's advisory council met Bernard Bedon, Ph.D. EVP, global HR director – talent and innovation, Starcom MediaVest Group for discussions on the course's parameters and on the kind of professionals it must produce.