digital dating

Sex sells: how porn and digital dating transformed an advertising cliché
May 05, 2016
Sandra Halliday

Sex sells: how porn and digital dating transformed an advertising cliché

The 'sex sells' concept had fallen out of fashion, but things could be about to change with a digital-age reboot. Marketers can now maximise their budgets by advertising on dating apps and porn sites, writes the author.

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