digital medium

FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report
Oct 28, 2024
Campaign India Team

FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report

Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.

Opinion: Essence of brand conversations in a digital world
Feb 10, 2012
Rajat Gandhi

Opinion: Essence of brand conversations in a digital world

Rajat Gandhi, head, PerformicsIndia, says that digital enables consumers to speak to brands offers brands the opportunity to hear and participate in their conversations directly

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