digital medium
Oct 28, 2024
FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report
Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.
Feb 10, 2012
Opinion: Essence of brand conversations in a digital world
Rajat Gandhi, head, PerformicsIndia, says that digital enables consumers to speak to brands offers brands the opportunity to hear and participate in their conversations directly
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