dmai 2014 convention
DMAi 2014 Convention: Day three – Focus on e-commerce
Sunil Kumar of IRCTC, Deepa Thomas of eBay India and Gaurav Vora of Dynaflex discussed ‘The future of e-commerce’
DMAi 2014 Convention: Day three - Privacy in focus
Akash Sahai, MD, Aimia India, highlighted privacy issues that are a growing cause of concern, in India and abroad
DMAi 2014 Convention: Day three - ‘60 pc of buyer’s decision is taken before they choose to engage with a brand’
Nishant Rao, country manager, LinkedIn India, on how centralised marketing is shifting to decentralised marketing
DMAi 2014 Convention: Day two – E-mail marketing, privacy concerns and consumer experience
Jodie Sangster, CEO and company secretary, ADMA, discussed e-mail marketing, concerns on data privacy, and enhancing customer experience
DMAi 2014 Convention: Day two – How brands can get 'personal' with the consumer
Kanika Mathur, managing director, Razorfish India, stressed on importance of contextual advertising
DMAi 2014 Convention: Day one - Of relevant content, meaningful classifications, 'PR through behaviour'
The Direct Marketing Association of India's 2014 Convention kicked off on 22 January in Gurgaon.
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