dpdp

DPDP draft rules: Data privacy costs loom over India’s marketing sector
15 hours ago
Nagesh Joshi

DPDP draft rules: Data privacy costs loom over India’s marketing sector

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to 20%

DPDP’s parental consent chaos: The latest hurdle for marketers
2 days ago
Vinita Bhatia

DPDP’s parental consent chaos: The latest hurdle for marketers

Navigating the Digital Personal Data Protection (DPDP) Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.

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