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Aptech targets INR 500 crore revenue from Creval by ...
Company plans to reach out to five lakh college students in India to promote the newly launched AI-based visual art evaluation tool.
Ad industry’s budget wishlist: Relief, reforms, and ...
As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify GST, and invest in digital infrastructure.
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Free speech or chaos? Meta's content moderation ...
Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns over its impact on brand safety and operating costs.
TCL targets 10% share of India's TV market in 2025
The Hong-Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.
KukuFM banks on Bhakti app, Maha Kumbh for growth push
The brand allocates between 5% and 8% of its 2025 advertising and marketing (A&M) budget to promotional and content creation activities during Maha Kumbh Mela.
Emami targets INR 1,000 crores revenue for ‘Smart ...
The wellness company rebrands its men’s grooming ‘Fair and Handsome’ brand to ‘Smart and Handsome’; to invest INR 15 crores to support rebranding.
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