Nagesh Joshi

1 day ago

Cracking the crypto code for mass adoption

INSIDE THE AD: CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor education to propel a large-scale adoption.

Nov 07, 2024

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.

Oct 31, 2024

India's print ads thrive amid Diwali's spark

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

Oct 18, 2024

Pokémon firms up five-year marketing plan for ...

The Japanese gaming and animation company is seeking agency partners to spread its brand awareness in India.

Oct 03, 2024

Will Ferrero India taste sweet success with Raffaello?

The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?