Nagesh Joshi
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Affle targets 900% growth by 2035 with AI-powered ...
The adtech player introduces OpticksAI and CTV AI to address the TV advertising needs of small and medium-sized enterprises (SMEs).
Apple and Google’s RCS deal: A messaging shake-up ...
SOUNDING BOARD: As Apple and Google discuss a potential partnership for RCS, Campaign probes how it could impact business communications on messaging platforms in India.
Will Maha Kumbh catalyse a new era of religious ...
While the recently concluded Maha Kumbh Mela offered immense marketing opportunities to brands, could it fuel renewed interest in religious event marketing beyond the festive season?
Chosen targets 10% share of sunscreens segment by 2030
The dermo-cosmetic player plans to invest 8% of its revenues in digital marketing this year.
Häfele India targets INR 1,200+ crore revenue in 2025
With about INR 30 crores in marketing spends, the kitchen solutions brand aims to deepen its consumer reach in India's small towns.
Piramal Finance evaluates real loans, real stories ...
INSIDE THE AD: Deviating from the conventional short films, its Parakh ads aim to redefine lending with authentic borrower narratives, building trust and driving growth among underserved customers.
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