Nagesh Joshi
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Virtual influencers: The future of brand storytellin...
SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.
Celebrating the winning alliance of human dreams ...
INSIDE THE AD: Shriram Finance's latest ad campaign, 'Together We Soar/Judenge, Udenge', captures the game-changing potential of combining individual aspirations with credit assistance.
Zooming into the inner aspirations of target consumers
INSIDE THE AD: Oppo India’s latest campaign, ‘Find your bigger picture’ aims to honour the inner calling of mid-to-senior corporate executives with the distinctive offerings of Find X8 series.
Smytten’s #TryItAll campaign fuels Gen Z desire for ...
INSIDE THE AD: It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.
Nexus to deploy 3D anamorphic screens at five malls ...
The real estate company will invest INR 15 crores for these DOOH media installations at its malls.
The call of green: How brands are driving sustainabi...
With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing campaigns.
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