Nagesh Joshi

Feb 24, 2025

Chosen targets 10% share of sunscreens segment by 2030

The dermo-cosmetic player plans to invest 8% of its revenues in digital marketing this year.

Feb 17, 2025

Häfele India targets INR 1,200+ crore revenue in 2025

With about INR 30 crores in marketing spends, the kitchen solutions brand aims to deepen its consumer reach in India's small towns.

Feb 04, 2025

Piramal Finance evaluates real loans, real stories ...

INSIDE THE AD: Deviating from the conventional short films, its Parakh ads aim to redefine lending with authentic borrower narratives, building trust and driving growth among underserved customers.

Feb 03, 2025

Budget 2025 evokes positive reactions from India’s ...

India’s advertising and marketing industry welcomes the provisions made by the Budget in the areas of income tax, digital transformation, and MSMEs and startups.

Jan 30, 2025

Aptech targets INR 500 crore revenue from Creval by ...

Company plans to reach out to five lakh college students in India to promote the newly launched AI-based visual art evaluation tool.

Jan 23, 2025

Ad industry’s budget wishlist: Relief, reforms, and ...

As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify GST, and invest in digital infrastructure.