Nagesh Joshi

Mar 21, 2025

Apple and Google’s RCS deal: A messaging shake-up ...

SOUNDING BOARD: As Apple and Google discuss a potential partnership for RCS, Campaign probes how it could impact business communications on messaging platforms in India.

Mar 05, 2025

Will Maha Kumbh catalyse a new era of religious ...

While the recently concluded Maha Kumbh Mela offered immense marketing opportunities to brands, could it fuel renewed interest in religious event marketing beyond the festive season?

Feb 24, 2025

Chosen targets 10% share of sunscreens segment by 2030

The dermo-cosmetic player plans to invest 8% of its revenues in digital marketing this year.

Feb 17, 2025

Häfele India targets INR 1,200+ crore revenue in 2025

With about INR 30 crores in marketing spends, the kitchen solutions brand aims to deepen its consumer reach in India's small towns.

Feb 04, 2025

Piramal Finance evaluates real loans, real stories ...

INSIDE THE AD: Deviating from the conventional short films, its Parakh ads aim to redefine lending with authentic borrower narratives, building trust and driving growth among underserved customers.

Feb 03, 2025

Budget 2025 evokes positive reactions from India’s ...

India’s advertising and marketing industry welcomes the provisions made by the Budget in the areas of income tax, digital transformation, and MSMEs and startups.